Introducing: IDANO

Brand New To Rio Brazil

Parisian brand Idano makes its debut at Rio Brazil this season and we can’t wait to show you more! The young brand began their ready-to-wear fashion journey in 2014 when a renowned clothing workshop met a passionate designer and after several years of collaboration and a combination of skills, Idano was born. The creators of the brand pride themselves on their selectiveness with their carefully mixed materials and ability to create on trend clothes that ooze personality and uniqueness. Idano relies on the reactivity and know-how of its workshops to interpret modern style and closely follow current trends, creating a fresh and no-nonsense wardrobe that you can wear from morning to evening with ease. If you love colourful prints and need something easy to style while on the go then Idano is the brand for you.

This SS22 collection brings us ruffles and exaggerated sleeves in elaborate floral and paisley prints with a slightly-muted colour palette so you can easily style the pieces with your existing wardrobe. This is a brand for those who love comfort with relaxed pieces in soft, mixed fabrics that can be styled in different ways depending on the occasion. Get ready for the new season with our diverse selection of Idano dresses, jackets, shorts and trousers with special mention to our fabulous wide-leg ‘Connor’ trousers which pair perfectly with some colourful wedged sandals like our ‘Chiara’ Castañers. Another favourite from this collection is our ‘Oneil’ tobacco-coloured jumpsuit which we have styled with our Leon & Harper ‘Caris’ blouse and footwear from one of our other new brands for the season Alias Mae.