Paradise Found

Contemporary lifestyle brand Rails began when Jeff Abrams envisioned a casual brand that was a blend between a refined European aesthetic with the effortless feel of the Southern California lifestyle, starting with a single branded hat which he sold on his travels in Europe. With no technical background in fashion, Abrams had to develop the brand from the ground up using trial and error to grow, bridging the gap between comfort and style with designs that are timeless everyday essentials. Since Rails began in 2008 the brand has expanded to include womenswear as well as clothes for men and kids which can be found in stores globally and is even a favourite among some celebrities like BeyoncĂ© and Kendall Jenner. The womenswear collections include the brand’s signature luxury shirts, knitwear, outerwear, and dresses with focus on colourful prints and an incredible hand feel that feels like nothing else on the market. The brand believes that luxury is about craftsmanship and quality so If you’re looking for wardrobe staples then Rails is the brand for you!

If you’re heading off holiday this summer and want something easy and care-free that won’t take up space in your suitcase then Rails is the perfect brand for you. Their Californian-feel designs can be easily styled with denim shorts, jeans and lightweight jackets so you can be cool and comfortable when you’re on the go. This season the brand brings us some of their iconic shirt designs in soft, lightweight fabrics with prints in muted colours so they’re easy to style. Our boxy ‘Payton’ shirt is definitely a favourite here in Rio Brazil with a quirky day-trip print featuring vintage cars and cacti. If you’re on the hunt for a dress try our midi-length ‘Valeria’ dress which comes in a vibrant palace blue colour with bow straps. For something a little shorter we have ‘Valentina’ in an off-white which just oozes sunshine! Style these designs with some comfy sandals or a pair of white trainers like our brand Veja for a casual summer look.

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Shop the latest styles by Rails exclusively on sale at Rio Brazil, Victoria Square Belfast for Northern Ireland, or visit us online at

Rio Brazil Belfast

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UG40, 1 Victoria Square, Belfast. BT14QG