When Jeff Abrams was living in Europe in his early twenties he began to concept what would become his fashion lifestyle brand ‘Rails’. Abrams envisioned a casual brand that was a blend between a refined European aesthetic with the effortless feel of the Southern California lifestyle, starting with a single branded hat which he sold on his travels. With no technical background in fashion, Abrams was forced to develop the brand from the ground up using trial and error to learn and grow, bridging the gap between comfort and style with pieces that are timeless everyday essentials. Since Rails began in 2008 the brand has expanded to include womenswear as well as clothes for men and kids which can be found in stores globally. The brand is also popular among celebrities like Gigi Hadid, Beyoncé, Chrissy Teigen and many more. The collections include the brand’s signature luxury shirts, knitwear, outerwear, and dresses with focus on an incredible hand feel that feels like nothing else on the market. According to Abrams luxury is about craftsmanship and quality, and the artisanal efforts that make the product.  

Rails offers the perfect blend of comfort and style with pieces that are easy to wear, comfortable and well constructed with items that are timeless in style. Rails has something for everybody with youthful tie-dye print designs like on our ‘Reeves’ sweatshirt. If you’re looking for something more classic and versatile the brand also carries casual shirt designs in luxury soft-feel fabrics like our checked ‘Hunter’ shirt or ‘Rocsi’ cloud tie-dye shirt which look great worn casually tucked into some jeans like our Paige. If you love all things Rails check out our signature sweatshirt which comes in cream and grey with a multi-coloured pastel logo on a lightweight cotton-mix fabric. Our knitted ‘Nora’ cardigan comes in white with a side-tie belt. This cardigan has a classy feel and looks great with some leather boots like our Grenson or maybe some heeled boots if you want to dress it up a little.


Discover More

Shop the latest styles by Rails exclusively on sale at Rio Brazil, Victoria Square Belfast for Northern Ireland, or visit us online at https://www.mrandmrsstitch.com

Rio Brazil Belfast

No comments

You can be the first one to leave a comment.

Post a Comment

Subscribe to our newsletter to get the latest news right to your inbox.

UG40, 1 Victoria Square, Belfast. BT14QG