Contemporary Danish label Groa, established in 2011, has a unique aesthetic, creating capsule collections of luxury knitwear which are timeless classics, designed to be worn and loved year after year.


The look is laid back, feminine, clean cut and sophisticated, with a relaxed cool factor. The Designer Gro Abrahamsson, works with exclusive and natural qualities – often with focus on “less is more” – and she always aims to strike the perfect balance between easy to wear and edgy.

The AW18 palette uses earthy tones – charcoal, black and cream wool cardigans and waistcoats feature in various shapes, which are almost architectural in design. Textures are a key element of the overall look of the garment, with boiled wool being a preferred choice of this truly unique designer.

Elevate your everyday wardrobe with one of these extraordinary pieces of knitwear – team with leather pants and a simple polo neck for a winning look.

For a chic, understated look the long waistcoat looks effortless and elegant over a simple top and culottes.

Call in store to view this distinctive knitwear collection, or browse online at

Team Brazil x


Rio Brazil Belfast

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