Ukranian Bernard Gantmacher left his native home at the age of 17 to sail across the sea in search of a better life in America, fell in love and later changed the course of American fashion when spurred on by his sons Marty and Elliot established GANT INC in the college town of New Haven Connecticut with the Ivy League Look.
Gant’s success was built on 4 specifics that made them unique
- The perfect roll of a Gant collar. Combined with quality, “there is several aspects to the shirt’s construction that were not only unique but in certain cases also extremely difficult to copy. Among these was the shape formed by the front edges of the buttoned collar. It took the combination of Bernard’s technical skill and Marty and Elliot’s fashion sense to perfect it and it became known as the perfect roll”
- The locker loop on the back of the shirt that could be used to hang the shirt to keep the shirt wrinkle free in the locker room
- The Box Pleat at the back of the shirt which gave the wearer greater freedom of movement
- The back button collar which kept the tie in place and prevented the collar from riding up.
At the same time that they were perfecting the men’s shirt, GANT noticed that it wasn’t just men who coveted their clothing. Inspired by the number of women who were borrowing their boyfriends’ and husbands’ shirts, they realised that both sexes appreciated quality clothing. GANT launched their women’s shirts with the slogan: “For women GANT makes shirts, not blouses.”
This Ivy League look is certainly on trend today as Gant Celebrate their 70th anniversary this season, they have released 7 iconic pieces that marked their progression from East Coast shirt retailer to global lifestyle brand. One piece in their collection for ladies is their Gant Varsity letterman jacket
The letterman jacket is a classic, preppy icon that has withstood the test of time. Born on the campuses of the elite universities of the US, it represents a commitment to excellence. Team with their Rose pleated skirt, inspired by Bernards wife Rebecca Rose who was the driving force behind his success and their love story which inspired the rose motif on this A-Line skirt and the Floral tee-shirt and shirt with this same design.
The Floral cotton silk shirts are a light weight warm weather option that are great paired with casual denims or an A-Line skirt for maximum fresh impact. The shirts feature the GANT famous locker loop and box pleats and features a conventional placket which features fabric that has been folded over to add stability to the shirtfront and give it a symmetrical appearance.
Gant are well known to manufacture the highest quality of knitwears and their spring summer collection does not disappoint. The tonal stripe and breton stripe crew sweaters are made with 100% cotton providing the guarantee of comfort and breathability. Team with a slim leg trousers and an oxford shirt for a smarter look, or with shorts or casual denim for a relaxed weekend style. The Boatneck Breton stripe has a contemporary, relaxed fit, with a straight cut and milano knit structure.
In this seasons collection we also have shorts, blazers and dresses, both occasional and casual. To view the entire Women’s Spring Summer 2019 Gant collection please click