Wax London @ Rio Brazil, Belfast

Wax London spring 2021 collection has arrived at Rio Brazil, Belfast

The Brands Roots

As the name suggests this is a brand which was founded in London and where possible as many of the pieces within its collection are made. Founded in 2015 by a husband and wife team Tom Holmes and Steffy Neceva and friend Richard Singh.

The philosophy behind the brands conception was to create premium menswear based on best practice sustainability.

The word ‘responsible’ is what the team at Wax are striving to understand, adapt to and learn about. This means a constant state of flux and change as they try to be the best they can.


  • Packaging

Now using FSC paper and cardboard

  • Low impact dye

Minimising the chemical impact of dyeing

  • Recycled Polyester

Made from consumer waste

  • Sustainable Synthetics

Where possible these are used

  • Recycled Cotton and Organic Cotton

Made from consumer waste or sourced from certified organic growers

The Inspiration this Summer

For the launch of SS21 collection has taken inspiration from traditional work wear and by simplifying and softening the harsh utilitarian look have created a versatile casual range. The glamour of the 1950’s is also clearly referenced in the range of short sleeved Didcot shirts. The drapey fabrics and camp collars give off a distinct retro vibe, whilst the patterned fabrics used are interesting and not garish.

 Wax London open its first store at 28 Foubert’s Place in Carnaby’s Newburgh Quarter.

Signature Styles

Wax London has some signature styles which are unique to the brand and instantly recognisable as being by them.


Professional Skateboarder Sebo Walker, Film Director Reggie Yates and NFL Superstar Tee Higgins seen below all sporting the signature Whiting shirt, making an impact globally these shirts can span across many types of styles and can be essentially worn in any way or with any outfit.

The Kurt Pant

The Kurt pant is a hybrid. It is a loose fit cropped pant with a elasticated drawstring waist band and a single back pocket. They are designed to be worn casually and work especially well with the whiting over-shirt. Each season this pant is produced and crafted in different fabrics, for example seersucker for spring/summer and heavy cotton and cord for autumn/winter.

The Whiting Shirt

The Whiting shirt is an iconic Wax London piece, it has two signature chest patch pockets and larger buttons. This is an extremely versatile garment and can be worn with jeans and sneakers or tapered pants. Each season this shirt is created in a numerous fabrics and colour ways.

The Didcot

This is a short sleeved shirt with a definite retro vibe, with its revered collar and drape styling, harking back to summers long since past. It also comes in a range of fabrics and colour ways and the poppy print one this season at Rio Brazil is a stand out piece and works well worn out over a pair of tapered pants or shorts.

The Chet Jacket

This piece was named after a jazz musician. It is a true work wear style jacket with a clearly defined utilitarian look. It has two patch pockets lower down the front and one chest pocket. It has a similar DNA to the Whiting shirt and also comes with large buttons and a shirt cuff. Although it is described as a jacket and can be worn as such, as it is unlined and it can also be simply pulled on over a tee.

Discover the Wax London Spring/Summer Range in store at Rio Brazil Belfast and online at

Rio Brazil Belfast

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