Last Autumn/Winter 18, we were delighted to introduce heritage label Kent & Curwen to our store and with the brand proving popular, we’re pleased to announce the imminent arrival of the Spring/Summer 19 collection.
The beginnings of this storied brand can be traced to 1926, almost 90 years ago, when tie-maker Eric Kent and seamstress Dorothy Curwen created the company with the ambition of becoming a university outfitters. Kent & Curwen initially provided ties to high-level institutions such as fee-paying schools and top-tier universities and cemented a reputation for quality.
In recent years, the brand experienced a quiet period of time in the UK, but retained a large presence around the rest of world, with the brand particularly prominent in Asia. However, David Beckham, in his quest to enter the world of fashion, spotted the potential of Kent & Curwen and made the decision to reinvigorate the brand
Beckham views Kent & Curwen as an opportunity to bring his own style to the brand, a style he personally describes as ‘very English.’ Along with creative director Daniel Kearns, Kent & Curwen has became a brand which is evidently inspired by Beckham’s trademark sophistication but has remained true to the original authenticity of the brand.
The Spring/Summer 19 collection references Kent & Curwen’s heritage past whilst maintaining a sporting aesthetic. Piece such as the embroidered rugby polo offer a classic interpretation of a wardrobe staple whilst traditional items such as the rose patch sweatshirt contain vintage undertones which conveys Beckham’s commitment to produce ‘everyday clothing’ but ‘with a twist that makes them not everyday.’