Founded in 2020 by Haya Iqbal Ahmed in London, Seventy + Mochi is a female-led denim brand that seamlessly blends traditional craftsmanship with modern sustainability. The brand’s name pays homage to a small store on Mochi Lane in Karachi, Pakistan, where Ahmed’s grandparents began trading textiles in 1949, reflecting a deep-rooted connection to family and heritage.

Seventy + Mochi is committed to creating seasonless, long-lasting denim pieces using eco-friendly materials such as organic cotton, recycled fabrics, and plant-based dyes. The brand’s manufacturing process prioritizes water conservation, with their factory employing techniques that significantly reduce water consumption during production.

Seventy + Mochi’s collections feature a range of wardrobe staples, including jackets, jeans, tops, shorts, dresses and jumpsuits. Unlike traditional denim brands that rely heavily on classic indigo and black washes, Seventy + Mochi embraces a softer, more playful palette that brings a fresh, modern twist to timeless pieces. You may opt for the Aria Jacket in mineral red, which features a patchwork heart on the back, tie fastening front, and patchwork denim design. If you prefer a traditional denim design, the Quilted Pablo Jacket is perfect for you. Looking for something completely different in your wardrobe? The Pablo Khaki Floral Jacket is unlike anything else you have right now. Or if you’re after a dress, there’s a perfect one in denim waiting for you – the Ella Dress. (Shop on Mr&MrsStitch.com below – products in order.)

From their signature patchwork jackets to beautifully cut jeans and versatile wardrobe staples, you can now explore the Seventy + Mochi collection in-store at Rio Brazil or online at Mr&MrsStitch.com.